A fascinating look behind the economics of the behemoth that is Vail Resorts, based on its most recently reported earnings.
- Related: Vail Resorts’ 4th Qtr 2022 Results | Closes Out the Year With $2.5 Billion Sales, Best Since 2009
For instance, pass products account for 61% of the company’s revenue. And with 17.3 million skier visits last season, the average daily price paid across Vail’s resorts is $75.74, significantly below its actual walk-up prices.
Well worth a watch.
Vail Resorts is now the largest North American mountain resort company in history, operating 40 ski and snowboard destinations around the world. We dive into how the economics of how the company works and how much it pays to be an executive there.
– Peak Rankings
By charging people $5500 for a season parking pass, that’s insane.
Vail resorts- ripping people off since 1962 !
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…as in Canon, Loon, Mittersill and WVV?
EPIC pass sheeple doing what Vail’s marketing department’s algos tell them to do….
Ski, buy, ski, buy, ski, buy,
All the while the real estate values and village condo rent rates go up up and away!!! Yippie!
It is fascinating to see these big corporate entities just catching up to what we learned in our Operations Research in SKI 93 back in the 1960’s