Top Ski Resorts Launch Global Alliance to Push Sustainable Tourism A group of major international ski resort operators has joined forces to tackle one of the biggest challenges facing their industry: climate change. On May 7, 2025, at the Interalpin trade show in Innsbruck, Austria, leading resorts from across Europe, Scandinavia, and even New Zealand formally launched the Global Sustainability Ski Alliance, marking the first global effort of its kind […] Industry News Brent Thomas | May 31, 2025 0 Comments
Snowsports Industries America and European Outdoor Group Forge Strategic Partnership to Enhance Member Value and Global Collaboration Snowsports Industries America (SIA), the leading trade association for the winter sports industry in North America, and the European Outdoor Group (EOG), the premier industry association representing the European outdoor sector, are proud to announce a new partnership to strengthen collaboration between the United States and Europe, while also delivering expanded value to their respective members. This landmark agreement formalizes a […] Industry News Press Release | May 31, 2025 0 Comments
Colorado Parks & Wildlife Officials Kill Wolf After Numerous Livestock Attacks in Pitkin County, CO Colorado Parks and Wildlife (CPW) officials killed a gray wolf in Pitkin County on Thursday evening, May 29, after confirming a series of livestock attacks that met the state’s threshold for “chronic depredation.” The wolf, known as 2405, belonged to the Copper Creek Pack and was killed and removed on May 29 following four separate attacks between May 17 and […] Industry News SnowBrains | May 30, 2025 2 Comments
Afriski to Open June 1, Kicking Off 2025 Winter Season in Lesotho Afriski Mountain Resort, Lesotho, one of only two ski resorts in Southern Africa, will open its 2025 winter season on Sunday, June 1, welcoming skiers and snowboarders back to the high-altitude slopes of the Drakensberg-Maluti Mountains. Perched at over 10,571 feet (3,222 meters), Afriski is located in the Kingdom of Lesotho and relies on a powerful snowmaking system to support […] Industry News Julia Schneemann | May 30, 2025 0 Comments
Mikaela Shiffrin Shares Honest Recount of Her Struggles with PTSD Following Killington, VT, Crash Mikaela Shiffrin does it again—capturing hearts and minds with her honest, raw recount of her struggles with PTSD following her crash at Killington, Vermont, in November 2024. Published in The Players Tribune, her personal essay about her feelings and struggles offers a rare, unfiltered insight into the pressures and expectations weighing on an elite athlete’s shoulders, and the silent battle […] Industry News Julia Schneemann | May 30, 2025 0 Comments
Former Vail Resorts CEO Kirsten Lynch to Receive More Than $2.2 Million in Severance Pay Former Vail Resorts Chief Executive Officer Kirsten Lynch will receive over $2.2 million in severance and other benefits as part of her departure agreement with the company, according to recently filed documents with the U.S. Securities and Exchange Commission. Lynch officially stepped down from her role as CEO on May 22 after more than three years in the position. She […] Industry News Martin Kuprianowicz | May 30, 2025 0 Comments
Mammoth Mountain, CA, Announces June 15 Closing Day Mammoth Mountain will officially close for the winter season on June 15, capping off an extended season marked by persistent snow coverage and strong skier turnout. The announcement, shared by the resort on Tuesday, comes as most ski areas across the Western United States have already shut down their operations for the season. Mammoth, however, continues to capitalize on its […] Industry News Martin Kuprianowicz | May 30, 2025 0 Comments
Austrian Winter Tourism Grows Despite Global Economic Uncertainty Despite a backdrop of global economic turbulence and geopolitical tension, Austria’s winter tourism sector has delivered a resilient performance—nearing all-time highs in both guest numbers and overnight stays. According to preliminary data released Friday, May 30, by Statistik Austria, the 2024–25 winter season (November through April) saw 72.25 million overnight stays, up 1.6% from the previous year, and just shy […] Industry News Julia Schneemann | May 30, 2025 0 Comments
Industry News
