Exclusive: In Letter to Employees, Aspen Ski Company CEO Warns that US Ski Season is in Jeopardy
SnowBrains obtained the following letter that Aspen SkiCo CEO Mike Kaplan sent…
The Future of the American Ski Shop: How Local Shop ‘FOTM’ Survives and Thrives During a Pandemic
Privately owned ski shops must already compete with mega online retailers, corporately…
Study: During COVID, Is Flying Safer Than Grocery Shopping?
Last week, Harvard researchers asserted that flying on a plane during COVID…
The SnowBrains Podcast – Episode #2 – Are Ski Resorts Safe To Visit During COVID-19?
The SnowBrains Podcast is brought to you by Alta Ski Area Last…
France and Germany Enter 4-Week Lockdown Forcing Ski Resorts to Close
Both Germany and France announced new a nationwide lockdown on Wednesday, throwing…
Best Chairlift Food for Skiing
This ski season will bringย reduced capacity that will hit on mountain dining…
“Momentous Miscalculations” Led to Ischgl Ski Resort, Austria Being Epicenter of COVID in Europe
Austrian national and local authorities have been blamed for their slow reaction…
All the Individual COVID-19 Ski Resort Winter 20/21 Policies in One Place
As winter approaches, we all already know that this year will be…