Shaun White Joins Forces With NBA Franchise for Exclusive Collaboration

Renowned snowboarder Shaun White is making waves in sports fashion with an exclusive collaboration set to launch with the NBA team, the Utah Jazz. The limited edition collection, presented by White’s snowboard brand, Whitespace, is poised for release on January 11 and will be exclusively offered at the Delta Center, home of the Utah Jazz team store.

• Related: Shaun White Adds Women’s Line of Snowboard Apparel to Namesake ‘Whitespace’ Brand

Whitespace, White’s lifestyle brand, is known for its focus on snowboards, hard goods, and apparel. Since retiring from competitive snowboarding after the Beijing 2022 Games, the three-time Olympic gold medalist has directed his efforts toward expanding Whitespace. The brand aims to provide cutting-edge gear for advanced snowboarders while offering streetwear options that appeal to a broader audience. The recent collaboration with the NBA’s Utah Jazz, announced last Friday, aligns with this inclusive vision.

White’s connection to Utah is evident in his statement to Forbes, who expressed, “I’ve always had a deep connection to Utah,” acknowledging Park City as the birthplace of his signature trick, the Double McTwist 1260. Recounting his experiences, White shared, “I’ve spent so much time here, whether competing, training, or just enjoying the beautiful mountains. And the people of Utah—especially Jazz fans—have an amazing energy that perfectly aligns with my values and what my brand, Whitespace, is all about.”

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The standout pieces in the collection include the Utah Jazz X Whitespace branded AMF Park Twin snowboards, each priced at $800. On the apparel front, four Whitespace snowboarding jackets take the spotlight. The styles feature the Whitespace SW Signature Puffy Jacket, Sky Blue Tye Dye Women’s Cropped Puffer Jacket, Whitespace 2L Cargo Insulated Jacket, and 3L Performance Jacket.

Expressing his satisfaction with the outcome, White remarked, “The boards and jackets turned out amazing, and I can’t wait to rock the gear on the mountain this season.” The official statement on the collaboration emphasizes, “In a tribute to the state where he achieved numerous milestones, Olympic athlete Shaun White’s brand, WHITESPACE, unveils a co-branded line of snowboards and apparel. These exclusive items will be available solely at the Utah Jazz Team Store at Delta Center starting January 11.”