
“Our ultimate goal is to provide guests with unforgettable memories of their mountain ski experiences and cultivate passionate skiing enthusiasts. We wanted eye catching art for the project, which would convey the all-important first connections between client and instructor. These connections are the foundation of the learning relationship, they build trust which is key to the client’s enjoyment. It’s not just about improving the technique of the skier; it’s about creating memories, bonds, and deep connections to the mountains. This perspective aligns with the ski industry’s mandate and sets the tone for everything we do.”
— Mark Sedgwick, PSIC

“Kim’s book Ski A to Z is intended to make it easier for new people, who may not know anyone involved in the sport, to try the sport. The information and illustrations can help people to know what to expect and to feel more confident to arrange a trip to try skiing. This work is important and fits with our ethos of helping more people to experience snowsports, making it more inclusive.”