A world-record-setting day in denim at Jackson Hole Mountain Resort. Credit: JHMR

Over the weekend, on December 9, 2023, Jackson Hole Mountain Resort (JHMR), Wyoming, set the record for the most people skiing or riding in jeans at one time. The final count of participants was 3,114 denim-clad guests, shattering the previous record of 102 that was set at The Remarkables Ski Area in New Zealand earlier this year.

The conditions were the best of the season so far with bluebird skies, 19 inches of new snow in the last 48 hours, and all lifts open minus the Aerial Tram. To aid in setting the record, the resort offered $25 lift tickets, $25 rentals, and $100 off group lessons. After the record-setting day, there was a celebration at the RPK3 restaurant under the Aerial Tram with live music.