Colorado Ski Areas Saw 13.8 Million Skier Visits Last Season, 3rd Highest Ever Colorado Ski Country USA (CSCUSA) yesterday announced projected skier visits of 13.8 million in Colorado for the 2024-25 season. The announcement was made at CSCUSA’s 62nd Annual Meeting today at Infinity Park in Glendale, CO. This season’s preliminary total means this season ranks third highest for skier visits and highlights the ongoing enthusiasm for skiing and snowboarding in Colorado. CSCUSA, […] Industry News SnowBrains | June 6, 2025 0 Comments
Vail Resorts Q3 2025 Results: Higher Pass Pricing Leads to Increased Lift Revenue Despite Dip in Skier Visits Vail Resorts posted its fiscal third-quarter 2025 financials yesterday, reporting a solid financial performance despite a dip in skier visits across its North American resorts. The company’s mix of mountain businesses and careful spending helped offset the drop in visitors, as the ski industry adjusts to new trends in travel and recreation. The results come just a week after a […] Industry News SnowBrains | June 6, 2025 0 Comments
‘My Health Comes First’: Brignone Cautious as Milan-Cortina Dream Hangs in the Balance Two months after a devastating crash in Val di Fassa, Italy, ended her successful 2024-25 World Cup season, Italian alpine skiing star Federica Brignone is cautiously optimistic about her comeback. Speaking to reporters on Tuesday, June 3, from J-Medical in Turin, the 34-year-old offered a hopeful, but realistic update on her recovery: “I’m positive. The leg responds well, and the […] Industry News Julia Schneemann | June 6, 2025 0 Comments
[PHOTOS] Tasmanian Ski Resort Ben Lomond Kicks Off Australian Ski Season as Others Prepare for Opening Day The small ski resort Ben Lomond in Tasmania, Australia, kicked off the Australian ski season today, Friday, June 6. While it was only one t-bar operating and skiers had to dismount half-way, this did not deter some diehard skiers and boarders from ringing in the Australian ski season. Tomorrow, June 7, Thredbo, Perisher, Hotham, and Mount Buller will open skiing […] Industry News Oz Brains | June 5, 2025 0 Comments
Val d’Isère, France, Opens for Summer Skiing on the Pisaillas Glacier This Weekend Perched high in the French Alps and framed by the dramatic peaks of the Vanoise National Park, the Pisaillas Glacier at Val d’Isère, France, is once again opening for summer skiing. Accessible only via the Col de l’Iseran—the highest paved pass in Europe—this seasonal tradition offers a rare chance to ski above 3,000 meters (10,000 feet) well into July. The […] Industry News Julia Schneemann | June 5, 2025 0 Comments
Ski Pole Straps—Added Safety Feature or Extra Risk? Ski pole straps, for a very long time, were an expected piece of equipment skiers would use to ensure they didn’t lose their gear during a fall or while pole planting. It wasn’t until fairly recently, skiers began to turn their backs on pole straps for various reasons, mainly for safety concerns. Perhaps due to the progression and evolution of […] Brains Joseph Kaufmann | June 5, 2025 0 Comments
SnowBrains Forecast: Two Foot Dump For the Australian Ski Season Opening Weekend A vigorous northwest-flow storm drops into the Australian Alps Friday night, delivering wet, heavy snow at first, progressively colder powder by Sunday, and lighter wrap-around showers through Tuesday night. Weekend visitors will find lifts spinning at Thredbo, Perisher, Falls Creek, Mount Buller, Mount Hotham (from Sunday), and even tiny Mount Baw Baw, all of which should open with 6″-10″ already […] Weather WeatherBrains | June 5, 2025 0 Comments
The 11 Best American-Made Ski Companies New tariffs imposed by the Trump administration have sent shockwaves through the ski industry, driving up the cost of imported gear and disrupting long-established supply chains. As European and Asian-made skis become more expensive, buying from American ski companies is no longer just about patriotism—it’s a smart response to a shifting trade landscape. For skiers and retailers alike, supporting U.S. […] Gear SnowBrains | June 5, 2025 21 Comments