Olympic Gold Medalist Eileen Gu Makes Sport Illustrated Swimsuit Cover

Martin Kuprianowicz | | Post Tag for Industry NewsIndustry News
Eileen Gu sports illustrated
Eileen Gu appears in the May 2025 issue of Sports Illustrated Swimsuit edition, a first for the highly successful freeskiing icon. |ย Photo: Ben Horton/Sports Illustrated

3-time Olympic medalist and one of the highest paid women’s athletes in the world Eileen Gu has added another accolade to her list of achievements, but this time not through competing directly in winter sports disciplines. The 21-year-old freestyle skier and Stanford physics major recently appeared as a cover model in Sports Illustrated’s iconic Swimsuit Issue, marking another first in her already remarkable career.

Gu, who made history at the 2022 Winter Olympics by winning three medals for Chinaโ€”including two goldsโ€”was photographed at The Boca Raton in Florida wearing swimwear by Always on Holiday. The shoot was captured by photographer Ben Horton, Newsweek reports. In her interview with Sports Illustrated, Gu reflected on her early years in a male-dominated sport and how fashion helped her reconnect with femininity. โ€œI think reconciling with my femininityโ€”particularly when I turned 14, 15 and started working in fashion moreโ€”was a pivotal step of my development,โ€ she told Bailey Colon of Sports Illustrated.

eileen gu sports illustrated
Eileen Gu is one of the world’s highest paid female athletes. | Photo: Ben Horton/Sports Illustrated

The San Francisco-born skier, who represents her motherโ€™s native China in international competition, has emerged as one of the worldโ€™s most prominent and highest-paid female athletes. In 2023, she earned $22.1 million, second only to tennis star Iga ลšwiฤ…tek among female athletes, according to Forbes.

Currently pursuing a degree in physics at Stanford University, Gu announced in early 2024 her intention to compete again for China at the 2026 Winter Olympics in Milan and Cortina dโ€™Ampezzo. Guโ€™s Swimsuit Issue appearance further cements her unique place at the intersection of elite sports, fashion, and cultural influenceโ€”a role she continues to embrace as she shapes her legacy both on the snow and beyond.

Fans can view all of Gu’s photos from the SI shoot here.

eileen gu sports illustrated
Olympic gold medalist, fashion icon, and Stanford student Eileen Gu poses for the camera in the latest Sportsย Illustrated Swimsuit Edition. | Photo: Ben Horton/Sports Illustrated

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