Snowsports Industries America and European Outdoor Group Forge Strategic Partnership to Enhance Member Value and Global Collaboration Snowsports Industries America (SIA), the leading trade association for the winter sports industry in North America, and the European Outdoor Group (EOG), the premier industry association representing the European outdoor sector, are proud to announce a new partnership to strengthen collaboration between the United States and Europe, while also delivering expanded value to their respective members. This landmark agreement formalizes a […] Industry News Press Release | May 31, 2025 0 Comments
Austrian Winter Tourism Grows Despite Global Economic Uncertainty Despite a backdrop of global economic turbulence and geopolitical tension, Austria’s winter tourism sector has delivered a resilient performance—nearing all-time highs in both guest numbers and overnight stays. According to preliminary data released Friday, May 30, by Statistik Austria, the 2024–25 winter season (November through April) saw 72.25 million overnight stays, up 1.6% from the previous year, and just shy […] Industry News Julia Schneemann | May 30, 2025 0 Comments
Croatia’s Zrinka Ljutic Wins Prestigious Matteo Baumgarten Award for Excellence in Sport and Scholarship Zrinka Ljutic, Croatia’s rising Alpine ski star and a dedicated kinesiology student, has been named the 28th recipient of the International Matteo Baumgarten Award, an honor recognizing young athletes who balance academic excellence with elite athletic performance. The award, created in memory of Italian skier Matteo Baumgarten—a promising student-athlete who tragically died in a car crash in October 1995 while […] Julia Schneemann | May 29, 2025 0 Comments
Epic Expansion: Exploring the 6 New Austrian Ski Destinations Added to the 2025-26 Epic Pass Vail Resorts has significantly broadened its European footprint by incorporating six renowned Austrian ski resorts into the 2025-26 Epic Pass. This strategic move enhances the pass’s appeal to international skiers and snowboarders seeking diverse alpine experiences. Related: Vail Resorts Adds a Total of 6 New Austrian Ski Resorts to Epic Pass Offering—1Day Ahead of Price Hike While the expansion of […] Julia Schneemann | May 29, 2025 0 Comments
History with SnowBrains: How a Legendary Rescue Inspired the Birkebeiner Cross-Country Race In the depths of a Norwegian winter in the year 1206, two warriors strapped wooden skis to their feet and raced across snow-covered mountains for miles, a precious cargo in their arms: the infant crown prince. Their heroic journey from safely from Lillehammer to Østerdalen and from there to Trondheim, is commemorated to this day eight centuries later for the […] Julia Schneemann | May 28, 2025 0 Comments
Glacier Collapse Destroys Swiss Mountain Village—1 Person Missing A catastrophic glacier collapse in the Swiss Alps sent millions of cubic meters of debris crashing down into the valley above the village of Blatten, Switzerland, on Wednesday, May 28, triggering a massive mudslide that buried large parts of the Lonza riverbed and devastated the surrounding landscape. Related: Entire Swiss Mountain Village Evacuated as Serious Landslide Risk Looms The disaster, […] SnowBrains | May 28, 2025 0 Comments
Bodies of 5 Backcountry Skiers Found After Avalanche Near Zermatt, Switzerland [Updated May 26] Five backcountry skiers were found dead Saturday, May 24, near the Rimpfischhorn, a towering 13,800-foot peak in the Pennine Alps east of Zermatt, Switzerland, after they failed to return from a high-altitude tour. Rescue services were alerted around 4:30 p.m. local time when two other skiers noticed several sets of abandoned skis near 13,100 feet on the […] Avalanche AvyBrains | May 26, 2025 0 Comments
The History of the Legendary 10th Mountain Division, The Men Who Started USA’s Ski Industry The 10th Mountain Division in WWII: – Arrived in Italy on January 6th, 1945 & immediately entered combat – Fought in the roughest terrain of Italy during WWII – Saw combat in Cutigliano, Battle of Monte Castello, Monte Della Torraccia-Mount Belvedere, Canolle, Mongiorgio, Torbole and Nago. – 992 killed in action – 4,154 wounded in action […] Brains SnowBrains | May 26, 2025 158 Comments
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