Featured Article
Are you confused about what gear to get to do the thing you are interested in? Curated is the solution to this problem. Have you ever bought something because of the following reasons:
- You constantly hear how great it is
- Someone from a shop (who is affiliated with the brand) sells you the product and false social proof
- Everyone around you has it
- It was the best available in your local shop
- All the professionals have it, so it must be the one for me
Curated was created to cut through the noise, marketing machines, and society to provide a platform for real people to connect with real, passionate people.
Curated’s cornerstone is its experts or, as I like to call them, gear connoisseurs. I heard this expression once and found it applicable to writing about my experience with Curated; snobs tell people what they should like, and connoisseurs tell people what they might like. The gear professionals at Curated are a family of people who care about what they do so much that they want to help others enjoy the hobby as much as they do. Their experts provide analytical team precision to your questions regarding the products you are interested in. In turn, this gives you the ultimate confidence in your buying journey.
Custom curations for curious consumers. When I started to backcountry ski, it took me a long time to figure out what I liked and wanted. I have experienced buyer’s remorse, faulty opinions, not knowing the market or how things work, and valuing siloed marketing gimmicks over looking at the broader range of available products. Curated harnesses the power of uncertainty and transforms it into actionable options. By leveraging user preferences, Curated’s experts isolate options that best work for you.
Passion is the fuel that makes Curated fly. When shopping for a specific piece of kit, whatever the activity, there is a commonality that is unlocked between Curated and the consumer: passion. If you have a passion for skiing, snowboarding, golf, grilling, or even coffee (yes, coffee!) Curated has you covered. As a skier living in the mountains, I used to substitute summer activities (like mountain biking) with skiing daydreams. If not for the passionate people at Curated, I would have never made the seemingly daunting leap into the relatively expensive sport of mountain biking. I am a professional data analyst for a living, and I am prone to asking a myriad of questions. The more questions I asked, the more populated my brain. Each question was met with detailed responses and backup content with a seasoning of stoke. It made me confident in my gear investment. I knew I was making the right decision because the information was unbiased, and decisions were data-driven. While the cycling portion of Curated is currently in hibernation, the feeling remains. I felt like the experts at Curated empathized with me, truly put themselves in my position, and gave me the best options available.
Overall, Curated is a company that seeks to connect passionate connoisseurs with consumers. They care more about the outcome (whether you liked the product) than the sale. Curated’s mix of passions, people, and products makes it a leading advisory authority. It is the ultimate conduit of stoke.
