Fact, Fiction, or Folklore? A Look at the Obscure and Mysterious History of the Phrase “Send It!” A Brief History Goofy terms and oddball slang have become popularized in skiing over the recent years, but perhaps none more so than the phrase, “Send it.” It’s almost routine to hear it shouted out now at the resorts, especially on big powder days. Hooting and hollering as you, your friends, and perhaps your yet-to-be introduced friends, encourage each other […] Brains Ryan Kime | May 20, 2025 2 Comments
History With SnowBrains: The First Ski Lift in the World The first ski lift in the world was created over 100 years ago by a German hotel owner in the village of Schollach in the Black Forest region of Germany. Robert Winterhalde, manager of the “Schneckenhof”, wanted to make it easier for hotel guests to access the local hill and created the world’s first ski lift, which started operation on February 14, […] Brains Julia Schneemann | May 19, 2025 1 Comment
The Growth of Skiable Terrain in the Western U.S. Has Been Far Greater Than You Might Think What if I told you that, over the past 30 years, the Western U.S. has effectively added the equivalent of 22 ski areas the size of Jackson Hole Mountain Resort? For most skiers and snowboarders, that would sound like an impossible dream — or at least a wildly optimistic projection. And yet, that’s exactly what has happened across the 11 […] Brains Brent Thomas | May 18, 2025 0 Comments
Is Early Season Snow a Harbinger of Good or Bad News—A Statistical Analysis for Australia With the first snow of the season hitting Australian resorts such as Perisher and Thredbo, excitement for the 2025 season is starting to build. The idea that an early dusting portends a stellar winter has deep roots in ski lore, bolstered by the thrill of advanced openings and first turns on untouched snow. While early-season snowfall certainly generates enthusiasm, some […] Brains Julia Schneemann | May 18, 2025 0 Comments
The Global Ski Industry Leaders: Top 9 Countries by Skier Visits Each winter, millions of skiers and snowboarders flock to mountains across the globe in search of powder, adventure, and alpine charm—but some countries draw significantly larger crowds than others. The global ski industry is powered by less than a handful of nations that consistently dominate in terms of annual skier visits. Only three countries attract more than 50 million skier […] Brains Julia Schneemann | May 15, 2025 1 Comment
Brain Post: Why is Fall Hotter Than Spring? A funny thing happens every September. You pull your hoodie out of summer storage, expecting crisp mornings, but then find yourself peeling it off by noon, as the sun feels closer to July than January. The calendar says we are sliding toward winter, yet the air insists on replaying summer’s greatest hits. The flip side of the story shows up […] Brains Clay Malott | May 15, 2025 0 Comments
The Benefits of Yoga and Pilates for Skiers and Snowboarders For skiers and snowboarders, incorporating dryland training both mid-season and off-season is crucial to your success on the slopes. The sport requires a unique combination of strength, mobility, balance, and core stability. When it comes to exercises typically geared toward skiers and snowboarders, many people think of those that develop leg strength and power, such as squats, lunges, deadlifts, and […] Brains Brent Thomas | May 15, 2025 0 Comments
How Tracking Apps Have Changed the Way People Ski This article was first published on August 24, 2024, and has been updated to reflect recent achievements and records. In the age of digital innovation, tracking apps have reshaped the skiing experience by transforming how skiers and snowboarders engage with the sport. These apps, often equipped with advanced GPS and data analytics, provide skiers with detailed insights into their performance, such […] Brains Brent Thomas | May 2, 2025 0 Comments
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