Avalanche
The partnership will amplify avalanche safety awareness messaging, yield educational videos and provide gear guidance for backcountry enthusiasts
Backcountry, the leading specialty retailer for outdoor gear and apparel, renews its long-term partnership with Utah Avalanche Center (UAC), an organization known nationally for its ‘Know Before You Go” program. The announcement coincides with the fifth annual Avalanche Awareness Week, established to promote avalanche rescue skills ahead of the snow sports season. This partnership dovetails Backcountry’s gear expertise with UAC’s educational expertise to help individuals be safer in the backcountry this winter.
“Backcountry’s heritage in avalanche safety traces back to 1996 when we made our first online sale with the purchase of an avalanche beacon. Our commitment to safety is in our DNA and we’re privileged to work with a renowned organization like UAC to empower the broader outdoor community with the knowledge and tools they need to make informed decisions and enjoy the backcountry responsibly.”
– Colby Black, Backcountry CPO
Content creation will be a pivotal part of the Backcountry and UAC partnership, which will leverage Backcountry’s channels and build upon its library of videos that educate consumers on choosing the right gear before heading into the backcountry. UAC’s educational authority on practices in the outdoors, paired with Backcountry’s knowledge of the right gear and offering, will help produce a half dozen long- and short-form videos accessible across various channels. Backcountry will dedicate an episode of The Backcountry Podcast to avalanche safety and the UAC partnership, while additional videos will be published on its website, YouTube channel, and various social media platforms, covering topics such as “know before you go,” avalanche safety drills, how to pack your bag and more.
“Whether backcountry skiing or hiking a local mountain, avalanche awareness is critical. Avalanches claim an average of 27 lives each year in the United States. In an effort to slash this statistic, it’s our job to partner with passionate organizations, like Backcountry, that align with our values and can help amplify our voices. We’re excited to extend our partnership and create new, premium content that can help better promote avalanche awareness and education to help people come home safely each day they are in the mountains.”
– Chad Brackelsberg, UAC executive director
Proper education paired with the right equipment will best prepare outdoor enthusiasts for mountain excursions. Backcountry is home to hundreds of premium brand partners that offer the newest technology and top-of-the-line avalanche equipment, including shovels, probes, beacons, and airbags. Backcountry, along with its team of Gearhead experts, is equipped to help customers find the avalanche safety gear best suited for their individual needs. For more of Backcountry’s full assortment, visit backcountry.com/avalanche-safety.
