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Samantha Gates

Shark Attacks Swimmer in Southern California

Summer is right around the corner in Southern California and as temperatures rise and the days get longer, people are beginning to flock to the beach. But for one swim group, it was a typical weekend training session at the beaches of Del Mar, California, until it wasn’t. As the group was finishing up their one-and-a-half-mile swim, one of the […]

Samantha Gates | June 10, 2024
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Wastewater to Snow: Exploring Sustainable Snowmaking at Montana Ski Resorts

The Spanish Peaks Mountain Club, located in Big Sky, Montana, is looking to turn wastewater into snow for their mountain, making it the second ski area in Montana to do so. The resort follows in the footsteps of Montana’s private club, the Yellowstone Club, and more than a dozen ski areas across the U.S., Canada, Australia, and Switzerland that are […]

Post Tag for Industry NewsIndustry News
Samantha Gates | June 10, 2024
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Lindsey Vonn Brand Ambassador for “West Best Secret”

Known as the “West Best Secret” is Three Forks Ranch, Colorado, an all-inclusive exclusive mountain resort that provides its guests with a beautiful wilderness getaway. This resort is located in the heart of the Rocky Mountains just 40 miles north of Steamboat Springs, Colorado. It is open year-round and offers guests wellness retreats and treatments (in partnership with Mayo Clinic), […]

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Samantha Gates | May 8, 2024
1 Comment

Minimize Your Carbon Footprint — Rethinking your Ski Vacation

As a professional skier, you fly across the globe to ski the world’s best terrain, create ski films and marketing campaigns, or participate in races and events. Even as a ski tourist, more often than not, you find yourself on an airplane flying to your destination. However, the CO2 emissions from flying are not always widely considered or even known. […]

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Samantha Gates | March 21, 2024
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U.S. Ski Industry Set to Lose Billions Due to Climate Change

powder ski days. natural snowfall

2023 was the hottest year on record across the globe. The effects of anthropogenic climate change vary but warming and the effects in mountain regions have outpaced other regions. Less snow, lower yearly snowpacks, and warmer winters are already being felt. But just how much is it affecting the ski industry? Already, resorts have experienced shorter ski seasons due to […]

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Samantha Gates | March 12, 2024
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Icebreaker Celebrates Female Ski Patrollers with “Powder & Power” Campaign

ski patrollers women's program

Since 1995 icebreaker has been trailblazing natural performance apparel. At the heart of the company lies transparency, responsibility, and innovation. Its mission is movement towards a more natural way of living and push the status quo. Just this month the New Zealand-based company reached 96.14% of its goal to become 100% plastic-free. Alongside its pursuit of sustainability in performance apparel, […]

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Samantha Gates | February 12, 2024
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Tracking your Winter Sports Activity is Becoming Increasingly Popular

skiing powder at powder mountain utah

Year-end reviews are a fun way to look back at the year. People reflect on their personal year, employers conduct reviews of their employees, and brands are starting to share what was most relevant across their verticals — Google’s Year in Search, Spotify’s Wrapped — to share connections they had with their customers and trends. Strava, the social media platform for […]

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Samantha Gates | February 5, 2024
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Paraplegic Climber Scales 3,000 Feet up El Capitan in Yosemite National Park, CA

At the top!

Zuko Carrasco, a 42-year-old paraplegic, did something that most would think is unachievable. With a team of nine friends, the Ecuadorian climbed almost 3,000 feet up El Capitan in Yosemite Valley, California, with only his hands and upper body strength. Prior to a freak accident that left him paralyzed from the waist down, Carrasco made a living as a professional […]

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Samantha Gates | January 18, 2024
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