America’s Backcountry Mecca Lies in Sun Valley, Idaho [This post is sponsored by Sun Valley Resort, Idaho] Sun Valley lies nestled in the Northern Rockies of south-central Idaho. From the day Count Felix Schaffgotsch came upon Ketchum Valley in 1936, this place has brought a sense of awe to all to visit. Since then, it has developed into an iconic ski destination of America. Five distinct mountain ranges surround […] Katy Shipley | November 7, 2018 0 Comments
Outdoor Recreation Recognized as an Economic Force In a recent press release from the Outdoor Industry Association (OIA), outdoor recreation is recognized as a large and growing percentage of the U.S. economy. Outdoor recreation accounts for 2.2 percent of the U.S. gross domestic product, according to the final report by the Bureau of Economic Analysis (BEA). The report also found that outdoor recreation contributes over $734 billion […] Industry News Katy Shipley | September 30, 2018 0 Comments
UPDATE: 2018-19 Ski Films That Will Get You Stoked For Winter Winter is fast approaching, and ski film trailers are appearing. There’s no better way to welcome winter than gathering for a ski film while we wait for the snow to fall. We’ve seen more trailers pop up as the season draws closer, including ones from Tanner Hall, Warren Miller, and more. Here’s some flicks we can to look forward to […] Movie Trailer Katy Shipley | September 20, 2018 1 Comment
Mental Toughness: Success, Skiing, and How To Train Your Brain What makes some athletes so successful? What is the difference between crossing the finish line or buckling under pressure? There’s no doubt that the physical training required to be a high level athlete takes a life of dedication. However, one of the largest contributors to success in the sports world is mental strength. The mind and body are connected–and those who […] Brains Katy Shipley | September 1, 2018 0 Comments
Sugar Bowl Resort, CA Launches $8 Million Snowmaking Initiative Sugar Bowl Resort, CA sits nestled in the peaks of Donner Summit. Known for its heavy snowfall and exciting terrain, this Sierra Nevada gem belongs on the bucket list. Even though this resort sees record breaking winters, investments in snowmaking are still on the priority list. According to a recent Sugar Bowl Resort press release, the resort has announced an […] Industry News Katy Shipley | August 7, 2018 0 Comments
Frozen Pizza: Deadlier Than Skiing Itself Ski boots off, hang up the jacket, and heat the oven to 400 degrees. A staple in every ski bum’s kitchen, a frozen pizza is the answer to any dinner dilemma. But something so good has to come at a cost. In a breakdown of DiGiorno’s Rising Crust Sausage and Pepperoni Pizza, 1/3 of the 45 separate ingredients are practically […] Laughs Katy Shipley | July 24, 2018 0 Comments
5 Activities to Keep You in Skiing Shape This Summer The best way to stay in skiing shape is, well… to ski. But while not everyone can travel to South America or attend Momentum Camps, there are still ways to keep your skiing skills sharp this summer. So hit the trail and jump around, you’ll thank yourself when the snow hits. 1. Mountain Biking Mountain biking is known as one of […] Featured Article Katy Shipley | July 23, 2018 0 Comments
Freeride World Tour Announces 2019 Wild Card Athletes After the exiting announcement of Tanner Hall’s wild card invitation to the 2019 Freeride World Tour, these 7 heavy hitters will be joining him on the roster for the season’s tour. American names include Jackie Paaso—a Squaw Valley legend who sends it harder than most men, and Drew Tabke—the “flyin’ Hawaiian” who executes some of the most creative lines in […] Industry News Katy Shipley | July 19, 2018 1 Comment