Top Ski Resorts Launch Global Alliance to Push Sustainable Tourism A group of major international ski resort operators has joined forces to tackle one of the biggest challenges facing their industry: climate change. On May 7, 2025, at the Interalpin trade show in Innsbruck, Austria, leading resorts from across Europe, Scandinavia, and even New Zealand formally launched the Global Sustainability Ski Alliance, marking the first global effort of its kind […] Industry News Brent Thomas | May 31, 2025 0 Comments
AZ Snow Zone Brings Year-Round Indoor Skiing and Snowboarding to Phoenix, AZ A new kind of snow sport experience has landed in the desert of Arizona, and it is completely indoors. AZ Snow Zone, the nation’s first indoor dry slope facility of its kind, has opened its doors, offering skiers and snowboarders a place to ride throughout the year without needing snow or mountain elevation. Founded by local snowboard enthusiast Joshua Sinclair, […] Industry News Brent Thomas | May 29, 2025 0 Comments
Utah Tourist Economy to Take $132 Million Annual Blow from Sundance Film Festival Moving to Colorado After more than four decades of calling Park City home, the Sundance Film Festival is officially packing up and moving to Boulder, Colorado, in 2027. The announcement came two months ago and marks a significant cultural shift for Utah, as well as a potentially devastating economic one. Related: Sundance Film Festival to Relocate to Boulder, CO, in 2027 Organizers from […] Brent Thomas | May 29, 2025 0 Comments
The Joy of Skiing & Snowboarding with Your Kids For many of us, our passion for skiing and snowboarding began at an early age. Maybe it was when we were a young kid or picked it up in High School or college. Either way, if you have kids or plan to have them, it can dramatically change how you experience and enjoy the mountains. And I’m here to say that […] Brains Brent Thomas | May 26, 2025 0 Comments
9 Ski Resorts That Offer Adjacent Cat Skiing in the U.S. For those looking for untouched powder and a remote backcountry experience, it is hard to beat cat skiing. As a cheaper alternative to heli-skiing, it gives guests the thrill of exploring endless terrain without the crowds or lift lines of resort skiing. Conveniently, some resorts offer a cat skiing operation attached to the ski area so guests can experience the […] Brains Brent Thomas | May 26, 2025 0 Comments
This ‘Ski Lift Graveyard’ Is More Like a Museum With an Abundance of Alpine History Nestled in the French Alps along a quiet roadside near the town of Taninges lies a strange and beautiful sight: row after row of decommissioned ski lifts. Chairlifts, gondolas, bubbles, and cable cars rest quietly in what looks like an outdoor museum. To the passerby, it is known informally as the ski lift graveyard. But this is no junkyard. It […] Industry News Brent Thomas | May 23, 2025 0 Comments
Sundance Resort, UT, Announces Pivotal Terrain Expansion and New High-Speed Lift In a bold move to elevate its standing in Utah’s competitive ski market, Sundance Resort has confirmed it will add a new high-speed quad lift and significantly expand terrain by the 2026-27 ski season, as reported by The Storm Skiing Journal and Podcast. This much-anticipated project, which is centered on Sundance’s highest and best “back mountain” terrain, will add 165 […] Industry News Brent Thomas | May 21, 2025 0 Comments
The Growth of Skiable Terrain in the Western U.S. Has Been Far Greater Than You Might Think What if I told you that, over the past 30 years, the Western U.S. has effectively added the equivalent of 22 ski areas the size of Jackson Hole Mountain Resort? For most skiers and snowboarders, that would sound like an impossible dream — or at least a wildly optimistic projection. And yet, that’s exactly what has happened across the 11 […] Brains Brent Thomas | May 18, 2025 0 Comments
Brent Thomas
Industry News
Brains
